Case Studies

Green&Blue – Natural alliance to improve health and wellbeing

Support provided: Knowledge Exchange Report, Idea Generation Grant

In 2014, Perranporth based company Green&Blue launched the award winning Bee Brick which provides specially designed nesting sites for solitary bees and can be used in place of a standard Brick or Block in walls, houses, offices, sheds, conservatories and greenhouses.

Green&Blue approached Smartline to seek support for an awareness raising campaign to help educate communities and businesses about the importance of pollinators and encourage them to become more bee-friendly.

Funding from the Idea Generation Grant enabled Green&Blue to create an education portal and digital education pack to support their Solitary Bee Week campaign.  The campaign delivered information about the crucial role of pollinators and the positive health and wellbeing benefits of contact with nature to schools and community groups across Cornwall.

The company is now taking part in Smartline’s In Residence Scheme and is working with researchers on a new project looking at how their wildlife friendly products can be used to encourage the construction industry to consider biodiversity alongside sustainability within future developments.

"Nature and green space are a key part of wellbeing and
community. As the Smartline project is also about these things, it felt like a really good match. Solitary Bee Week has helped us establish greater awareness of pollinators and to reach a wider audience with our message."

Faye Clifton, Sales and Marketing Manager, Green&Blue

"The research from the In Residence Scheme will give us the evidence we need to encourage the Government and construction industry to incorporate biodiversity alongside energy and water when developing sustainable housing."

Faye Clifton, Sales and Marketing Manager, Green&Blue

More information

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